![]() He was one of the major contributors to Swiss Style design and taught that typography’s purpose was to communicate ideas through writing, as well as placing a heavy importance on sans-serif typefaces. He expressed lofty aspirations for graphic design, writing that part of its function was to promote “the good and the beautiful in word and image and to open the way to the arts”. He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic, practical methodology. I’m one of them.Įmil Ruder was a Swiss typographer and graphic designer who lead the faculty at the Schule für Gestaltung Basel (Basel School of Design). The Swiss style influenced a generation of graphic designers in Western Europe and the United States. Swiss designers were best known for their posters, which were seen to be the most effective means of communication of that period. The Swiss style emphasized the combination of typography and photography as a means of visual communication. By the 1960s, the grid had become a standard practice and came to reflect the style and methods of Swiss graphic design. ![]() This style was defined by the use of sans-serif typefaces and page grid structures, producing asymmetrical layouts. The Swiss Style, also known as the International Typographic Style, was developed in Switzerland in the 1950s. My approach to graphic design is influenced most by the Swiss Style designers Emil Ruder, Armin Hofmann, and Josef Müller-Brockmann.
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